When it comes to promotional tools, it is very hard to find something as engaging and influential as an explainer video. They are one of the most effective instruments for people looking to reach their audience. That may explain why marketing experts love them and utilize them so much. Explainer videos are not only efficacious, they are also wide reaching. Creating a top rated explainer video can instantly turn an unknown company or product, into an overnight sensation. This compilation includes the top 5 explainer videos ever made. The videos selected show how an audiovisual video should be done and why they work so well.
The Importance Of Explainer Videos
In the event that you may not yet know about explainer videos, you need to recognize their importance. Most marketing professionals regard explainer videos as one of the most integral tools when it comes to a promotional strategy. In fact, about 80% of them feel they are crucial. Explainer videos let you impact a large number of viewers. For the most part, fun and entertaining explainer videos are often shared on social media. That can make your product or service become viral as well. Best of all, they don’t cost as much as other forms of advertising or marketing.
Explainer videos are great for those who have a company or business and are thinking of creating one or having one done. They will prove to you why explainer videos are such an advantageous marketing tool. Additionally, for people who own a personal website or want to promote an event or product, they can learn from these as well.
DollarShaveClub.com – Our Blades Are F***ing Great
The power of an explainer video is epitomized when you see the Dollar Shave Club “Our Blades Are F***ing Great” video. This is by far one of the most popular explainer videos on YouTube as far as views. There are presently almost 25 million people who have viewed this video. It also contains about 8,300 plus comments. That is astounding and clearly demonstrates what an explainer video can do for a company. It helped to catapult the Dollar Shave Club to a million dollar industry.
Mint.com – Personal Finance Management With Mint
Trying to explain anything related to financial issues is something most of us find boring. That’s why Mint gets to be on this list of the best explainer videos of 2017. Even though their video is more than 6 years old, it is still a model template of how an explainer video should be made. This company understood how important the first few seconds of an explainer video are. It draws the viewers in right away with its easy to follow explanations and narrative. The Mint video has garnished almost 700,000 views on YouTube.
Yum Yum Videos –
This company sets the bar very high when it comes to explainer videos. Several of their audiovisual marketing videos have managed to become very popular. Their “What is the best explainer video style for your business?” is amazing. It actually helps users when it comes to choosing the right explainer videos for their company or themselves.
Jobspeaker – How to answer “Tell Me About Yourself”?
Although this explainer video is a bit longer than normal – 4:25 – it is still very engaging, entertaining and well-made. The entire ‘how to’ format is part of what has made explainer videos so popular. People are always looking for answers to questions they may have. This explainer video has more than 850,000 views already. Using a simple to follow story line and animation, the explainer video does its job correctly.
CrazyEgg Animated Explainer Video
Here’s another great explainer video which can help those looking on how to go about marketing. The Demo Duck company uses entertaining cartoons to show you in this video how their software can help you. The explainer video is a prime example of knowing how to engage your audience. One of the things which makes this video so great is their pitch. It is not simple trying to sell complicated services or programs. You could easily lose your viewer if he or she becomes bored. That is one of the most important factors in making an explainer video. Making sure you keep your viewer engaged and entertained.
Using an explainer video clearly can make an immense difference in how you market your product, brand or services. The only question is making sure your explainer video is done correctly. You can use video production companies such as SquareShip to help you. Or you can use programs or online tools to make one yourself. No matter what you decide, what ultimately matters is having one done to begin reaching a bigger audience.