Today, many brands thrive on trust and ignition in building relationships with their consumers – video marketing strengthens these elements. According to Wyzowl statistics, around 61% of businesses are now using video content marketing as primary strategy. Still, a whopping 76% of businesses vouch on video marketing to boost ROI.
Yes, Google loving YouTube account for its massive popularity to many brands who want a huge slice of the internet pie. According to Moovly, you show up 53 times more on Google search if you have videos embedded on your site. This directly affects your site’s search engine rank. Now, even the most aloof buyers get engaged with videos than pure text because it’s interactive and can quickly explain everything in a few minutes. This is how videos can turn the tables around in terms of your profit and brand exposure online.
If you are business looking to grow your audience or fan base online then you would want to use the best platform for launching your video content strategy. Today, two major video platforms are pitted against each other – Vimeo and YouTube.
Benefits of Using YouTube
YouTube is a giant mainly because Google owns it and for it having a large audience base (over 1 billion users) typically looking for short yet entertaining videos online. The only dilemma here is that quantity does not always equate quality. Vimeo, on the other hand, is popular for its high quality video resolution but has a limited number of viewers (170 million).
YouTube’s bitrate is up to 3Mbps for 720p and 6Mbps for 1080p. You will then notice that when you upload a video with high bitrate, YouTube will subsequently re-encode that and it’s not that high quality. In this case, you would need to optimize your videos before uploading them to the site.
With Vimeo, its bitrate support only up to 10Mbps for 720p as well as 20Mbps for 1080p. If you are a free user, you only get to serve 720p videos. So, for instance, you upload a 1080p video, Vimeo will then re-encode that to 720p. With Vimeo having a higher maximum bitrate and better encoding servers, you’d observe excellent video quality in comparison to that of YouTube.
Youtube is huge on mobile. They have a large mobile audience. For people who are always on the move, they would want a video platforms that moves with their pace. With a mobile audience in mind, YouTube is user-friendly and provides a smooth experience on mobile like smartphones or tablets.
One of the perks of using YouTube is that it’s FREE even for business purposes. You can also upload as much videos as you want at any time. Vimeo has a fee for business use and there is a limit on the video hours that you can upload or store online.
YouTube can drive profit for your business. Launching a successful ad campaign is easy with YouTube.
Benefits of Using Vimeo
The main selling point of Vimeo is its high-quality content. YouTube is user-generated so there are tons of videos that are filmed just at home with pranks or funny videos of animals and babies.
It’s a niche community. So, if you are looking for a video of a particular niche, then you will find it there with high quality production and the works. This also has a supportive community with zero trolls.
Vimeo Pro costs $170 annually for professionals and businesses.
Choosing between YouTube and Vimeo is easy if you are clear with your business goals. Would you want something niche-driven or a diverse audience? Both has its pros and cons. Getting into both worlds too has its advantages for your brand; but everything is up to you from the start.