Today, many brands thrive on trust and ignition in building relationships with their consumers – video marketing strengthens these elements. According to Wyzowl statistics, around 61% of businesses are now using video content marketing as primary strategy. Still, a whopping 76% of businesses vouch on video marketing to boost ROI.
Yes, Google loving YouTube account for its massive popularity to many brands who want a huge slice of the internet pie. According to Moovly, you show up 53 times more on Google search if you have videos embedded on your site. This directly affects your site’s search engine rank. Now, even the most aloof buyers get engaged with videos than pure text because it’s interactive and can quickly explain everything in a few minutes. This is how videos can turn the tables around in terms of your profit and brand exposure online.